Nordic Chase

Nordic Chase is an ultra-cycling series built around grit, community, and the Nordic landscapes.
Greg is organising a growing set of wild long-distance races, and I got to shape the visual story behind it.

This project became a full creative dive from the idea, to directing, to filming and editing everything myself.

Concept & Creative Direction
I developed the story angles: the challenge, the community, and the journey north.

Filming (Solo Production)
Two full days of shooting across Copenhagen → Dragør → Amager
• road + gravel riders
• interviews
• motion shots
• gimbal + drone
• detail shots, atmosphere, landscapes

Editing & Post
A month of editing, colour, sound design, subtitles, and final delivery.

Deliverables
• 3 full films (instead of the original 1)
• 5 reels for social + partner use
• A full set of photo stills

The result is a cinematic, raw, and honest look into what Nordic Chase really is — an ultra race that’s not for everyone, but unforgettable for the people who show up.

The content is now used for:
• 2026 race promotion
• community building
• partner outreach
• digital storytelling across social and web

This project became part of the bigger Nordic Chase narrative — helping the brand grow its identity and connect with the right riders.